Today, we live in an economic climate driven by one key theme:
It is right that businesses look to cut costs where possible. Do more with less.
Trim unnecessary fat and run businesses like finely-tuned machines.
Once this has been achieved, where to next?
No one gets famous or grows a powerhouse business through efficiency alone.
To grow, a business needs to grow the top line.
One of the best ways to grow the top line is by creating new revenue streams and finding
new target audiences.
big is a business with one objective in mind.
To grow the top line.
How? By finding new revenue streams or new target audiences where there is little competition.
Using? New Product Development.
Strategic NPD can be one of the most valuable ways to grow a business.
big is Australia’s expert in putting together the pieces required to find and deliver NPD.
We have dozens of examples we can share.
Using data to define where the money is.
Unearthing what our people desire within this opportunity.
Using this intelligence to create useful products and services that make new revenue.
Growth is hard.
When you’ve exhausted your balance sheet and there is no longer any more efficiency to squeeze, come and have a chat with Giles Day at big.
New Product Development from WPP AUNZ